In Display Ads

YouTube Music Video Advertising: True View Versus In Display or In Stream 

YouTube Advertising Explained

YouTube is one of the most powerful platforms for music video advertising. With its wide reach and ability to target specific audiences, it can be an incredibly effective platform for promoting your music video and expanding your fan base. But how do you decide what kind of ad to use? Should you go with a TrueView ad, or should you opt for an in-display or in-stream ad? Let’s take a look at the pros and cons of each option to help you decide which type of ad is right for your needs. 

TrueView Ads 

TrueView ads are skippable ads that show up before, during, or after someone watches a video on YouTube. They’re great because they allow viewers to skip the video if they don’t want to watch it—but if they do watch it, then you get paid for the view. That means you don’t have to pay unless someone actually watches your video. Plus, TrueView ads are highly customizable; you can choose exactly when and where your ad will appear on YouTube and who will see it. The downside is that with so many options available, it’s hard to know which settings are best for your specific needs. 

In Display Ads 

In display ads are static images that show up as thumbnails in YouTube search results or related videos sections. They’re great because they give viewers a glimpse into what your video is about before they click on it—and if they like what they see, then they’ll click through and watch the full video. However, since these ads can only be seen on YouTube search results pages, their reach is limited compared to other types of ads like TrueView ads. And since viewers don't have an option to skip them (like with TrueView ads), there's always a chance that someone may not be interested in watching the full video after seeing the preview image. 

In Stream Ads 

In-stream ads are videos that play automatically between two videos on YouTube (or sometimes at the end of one). They’re great because people tend to watch them even if they weren't looking for a specific video—which means more people will see your ad than if you were just relying on search results alone. Plus, these types of ads tend to be more attention-grabbing than other types since viewers often aren't expecting them (which can result in higher engagement rates). The downside is that since in-stream ads usually play without sound until someone clicks on them, some people may miss out on hearing important information about your product or service before deciding whether or not to watch it all the way through. 


When deciding which type of music video advertising option is right for you - TrueView versus In Display or In-stream - it really depends on what kind of reach and engagement rates you want from your campaign. If you're looking for more targeted reach with less risk involved (since viewers can skip the ad), then TrueView might be the better choice for you; however, if you're looking for broader reach with more potential engagement (since viewers may not expect an ad), then In-stream might work better for your needs. Ultimately, there's no one-size-fits-all solution here - so make sure to weigh all of your options carefully before making any final decisions!


Have you been searching for someone to help you with marketing your song? You’ve come to the right place! Organic Music Marketing offers a wide range of marketing and promotion services for your next song release including packages for Spotify, YouTube, Instagram, TikTok, and more! Click for more information.

Reading next

A Comprehensive Guide to Music Publishing
Acoustic Treatment 101: Creating the Optimal Recording Space

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.