Updates

Here’s What Professional Marketers Can Teach You About Promoting Your Music

Much has been said about the marketing woes of the 21st century musician. A one-line summary is that promoting music is harder today, despite the abundance of outlets for organic...
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4 Tips to Amplify Your Music Promotion

Most people think producing music is the hard part. But as any musician will confirm, cutting through the noise and putting your music in front of an audience is arguably...
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Should You Hire a Music PR Company or Go Full DIY?

You can record the greatest music ever, but if no one knows about it, does it even matter?   Most experts say no. After all, if no one’s going to...
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How to make money from your music online

How to make money from your music online

The best way to market your music online is to let people hear it. Once they have heard it, then you can try to sell it. If you are a good musician, then your fans will want to buy what you have created. It does not matter if your music is a little rough around the edges, all that matters is the quality of the music.
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The difference between PR and Marketing (for musicians)

The difference between PR and Marketing (for musicians)

Marketing is mainly concerned with promoting goods or services in order to increase their sales. It also focuses on an individual brand’s image. However, PR is more focused on company’s reputation and how it is perceived by its clients, investors and other stakeholders as well as consumers at large.
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The importance of TikTok marketing for independent artists

The importance of TikTok marketing for independent artists

The app has become a launchpad for buzz-worthy artists, generating hype around new music and concert tours – all without having to pay big bucks for ads or promotional campaigns.
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HOW TO KNOW IF PAYING FOR MUSIC PROMOTION IS WORTH IT

HOW TO KNOW IF PAYING FOR MUSIC PROMOTION IS WORTH IT

If you’re going to work with a music promotion service, there are some key questions you should ask before you pull the trigger. We also cover what you should be expecting to see once you do decide to take that leap of faith.
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The importance and impact of Steve Jobs and iTunes on the music industry

The importance and impact of Steve Jobs and iTunes on the music industry

The late Steve Jobs, Apple’s CEO, saw the digital transformation of the music industry coming before any other major player in the industry and he realized that a new business model for online distribution and sales was needed in order to make legal music available to consumers at a reasonable price point. He also understood that it was crucial to convince all of the major labels of his vision before moving forward with iTunes Music Store. In fact, Jobs’s success with iTunes can be attributed to his ability to convince the majors that they should allow him to create a new business model for online music distribution and sales and that there were substantial profits in this venture if they would de-bundle their products and sell them on an individual basis rather than as “albums” which had previously been sold on CD for $15–20 which included only 10–15 tracks out of 100 or more total tracks on each album release.
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