The importance of TikTok marketing for independent artists
By Michael Patrick
TikTok is a powerhouse for independent artists looking to market their music. For the first time, musicians can take advantage of TikTok’s built-in audience of over 800 million users in the U.S., Canada and India without having to spend big bucks on ads or marketing. No wonder TikTok is so popular among young people!
While the app is designed for sharing video clips with friends, it has quickly become an online platform where independent artists share their work and generate a following by building their own community.
In 2018, more than 160 million people watched content created by artists on TikTok every day. That number is expected to grow this year as brands and influencers flock to the platform like they did with Instagram Stories earlier this year.
It’s easy for anyone to create an account on TiKToK – all you have to do is download the app from iTunes or Google Play, upload your videos along with other social media accounts that you want linked up (Facebook, YouTube etc.), then start creating some vines! Boosting your exposure requires a little bit of money (hundreds of dollars), although you can still reach a huge audience even if you don’t buy any ads or boost your video(s).
Musicians leverage TikTok to market themselves and their music like never before as even the biggest record labels are starting to use it as a marketing tool. The app has become a launchpad for buzz-worthy artists, generating hype around new music and concert tours – all without having to pay big bucks for ads or promotional campaigns. It’s great for independent artists trying to get some traction online, especially if they can build up a good following on Instagram too!