digital music marketing 2023

Digital Music Marketing Methods in 2023 - Post Pandemic

Digital Music Marketing Methods in 2023 - Post Pandemic - Organic Music Marketing

Digital music promotion refers to the various strategies and tactics used to increase visibility and drive sales for music through digital channels. This can include social media marketing, online advertising, email marketing, and more. In this article, we will discuss the various methods of digital music promotion, the benefits and drawbacks of each, and how to create a comprehensive digital music promotion plan.


  1. Social Media Marketing: Social media platforms like Facebook, Instagram, Twitter, and TikTok are powerful tools for promoting music. Artists can use these platforms to connect with fans, share updates and behind-the-scenes content, and promote new music releases. Additionally, platforms like TikTok offer creative ways of promoting music by using its unique features like the sound feature that enables users to create a lip-sync video of a song, hashtag challenges that trend on the platform, and more.
  2. Streaming Platform Promotion: Streaming platforms like Spotify, Apple Music, and Tidal are crucial for getting music in front of a large audience. Artists can use these platforms to promote new music releases, connect with fans, and drive sales. Platforms like Spotify offer artist promotion options like playlists, sponsored ads, and algorithm-driven recommendations, that can help music to reach a wider audience.
  3. Online Advertising: Online advertising is a cost-effective way to reach a large audience. Artists can use platforms like Google AdWords, Facebook Ads, and Instagram Ads to promote new music releases and drive sales. These ads can be targeted to specific demographics and can be used to promote music videos, albums, and individual tracks.
  4. Email Marketing: Email marketing is an effective way to keep fans informed about new music releases, upcoming shows, and other important updates. Artists can use email marketing to build a relationship with fans, and to drive sales of music and merchandise.
  5. Influencer Marketing: Artists can also use influencer marketing to promote their music. Influencers, such as musicians or social media personalities, have a large following and can help promote an artist's music by sharing it with their own audience. Influencer marketing can also include collaborations with other musicians and bands, which can help to expand an artist's fan base.
  6. Music Video Promotion: Music videos are an effective way to promote music and build a fan base. Music videos can be shared on platforms like YouTube and Vimeo and can also be used to promote new music releases.
  7. Live streaming: Live streaming has become a popular way of promoting music in recent years, especially during the pandemic. Artists can use platforms like Twitch, Instagram, and YouTube to stream live concerts, Q&A sessions, and other exclusive content. This can help to build a sense of community and connect with fans in a unique and personal way.
  8. Podcast promotion: Podcasts have become increasingly popular in recent years, and many music-related podcasts are now available for listeners. Artists can use podcast promotion to reach a wider audience by being interviewed on music-related podcasts, and promoting their new releases, upcoming shows, and more.


Digital music promotion offers several benefits over traditional methods, such as the ability to reach a large and targeted audience, cost-effectiveness, and real-time results. However, there are also drawbacks to digital music promotion. For example, the volume of content on social media platforms can make it difficult for artists to stand out and targeting the right audience can be difficult. Although the latter, digital music promotion is your best bet to reach a wider audience and improve your odds of getting your music heard!


Have you been searching for someone to help you with marketing your song? You’ve come to the right place! Organic Music Marketing offers a wide range of marketing and promotion services for your next song release including packages for Spotify, YouTube, Instagram, TikTok, and more! Click for more information.

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