A producer's job is never done. Even when their beats are mixed and mastered, there's always more work to be done in terms of promoting their music and getting it out there. But what often gets neglected in the hustle and bustle of a producer's career is monetization. Just because a producer isn't making money off of their music doesn't mean they shouldn't be thinking about it. There are a number of ways to monetize a producer's career, from selling beats to streaming their music. The key is to find the right avenue for each producer and capitalize on it. Not all producers are going to make money the same way, but that doesn't mean there aren't opportunities out there. By understanding the various ways to monetize their career, producers can take control of their financial future and set themselves up for success.
Check out the 7 ways to monetize as a music producer below.
1. Streaming Royalties
Music royalties are a huge part of the music industry, and they’re generated by having your songs available on streaming services. If you have high-quality production values with an excellent soundscape to back them up then listeners will be more than happy to click play.
2. Sell Your Beats Directly
You can make money from creating your own beats, loops or samples. It's best to charge based on how popular you are as a producer, how big the artist is, and the overall quality of the beat. There’s no right or wrong way to price your beats - so it is common practice to start high and negotiate accordingly.
3. Custom Beats
Some artists prefer to have producers make them beats that no one else has ever heard. Many times artists will pay producers to come to studio sessions and craft a one-of-a-kind piece of production just for them. As a producer, offer custom beats as part of your available services to add an additional stream of income.
4. Work with Other Producers
Collaborating with other producers for an up front fee or “ghost producing” is a common practice in the music industry. Ghost producing is typically when you help create a portion of the beat for a fee in place of publishing percentages.
5. Mixing & Mastering
Mixing and mastering records is already part of your daily tasks as a music producer. Offer these as services to the artists you work with or just people who want mixing and mastering. When setting your prices, take into account the skill level of your mix and master that you provide. It is always a good idea to have a portfolio of examples handy for any potential customers.
6. Sync Licensing
As a producer you should be pitching for sync placements. This is when your beat is placed over visual media. The payment for this placement is usually collected by the publisher - but check with your distributor to be sure. If you don’t have a distributor, be sure to check out Organic Music Distro
Being a producer isn’t always black and white. If you are fairly far along in your career, consider consulting and coaching other producers to help them along their journey.
Aside from these methods, you can add additional revenue to your income streams by bundling your production with some marketing campaigns. All you need to do is set your production price, add the marketing cost and set an overall price point for the bundle. When the record is complete, purchase the marketing plan from our shop.
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